What is retargeting?
Retargeting is advertising, or showing display ads, to people who have already indicated an interest in your brand by visiting your online store, but abandoned their shopping activity without buying. It works by keeping track of people who visit your site, then displaying your retargeting ads to them as they visit other sites online.
In other words, retargeting means displaying ads to lost prospects who have left your web site in order to attract them back and convert them into buyers.
Why should I use retargeting?
Retargeting helps you reach your most valuable lost prospects—people who show enough interest in your products to have browsed your site.
Retargeting brings these “window shoppers” back when they're ready to buy by keeping your brand foremost in your customer's mind. When visitors leave your site and browse the Internet, your ads will display on other sites they visit.
Repeated exposure to your brand increases your credibility and the likelihood that a visitor will return to your site. A study by comScore found retargeting to be the most effective form of advertising among six different types of advertising, resulting in a 1046% lift in visitor traffic to a site when compared to advertising without retargeting.**
** Source: comScore ValueClick Media study September 2010.